Angeline Lim, as soon as an accounting professional and now an M&A supervisor within the aviation business, is the pressure behind SavvyMamaSG, a model devoted to creating trendy parenting a stroll within the park! Along with her background in Enterprise Improvement, Joint Ventures, M&A, and Audit, Angeline has swapped the company world for making a go-to spot for all of your parenting necessities. SavvyMamaSG has shares every part from postpartum care gadgets and hands-free shoulder carriers to waterproof mattress pads, on-the-go packing options. They also have a fab vary of books to assist mums and dads deal with the every day chaos of elevating youngsters.
As a mum of two pretty women, Angeline is aware of all too effectively the highs and lows of motherhood. Her personal experiences impressed her to begin SavvyMamaSG, providing sensible and sustainable merchandise that actually make a distinction. Again in her pre-mum days, Angeline beloved travelling to new international locations and mountaineering mountains yearly. Now, she enjoys exploring together with her daughters utilizing the MiniMeis shoulder provider and cherishes her “me-time” with good skincare and exercises.
On this version of Mums We Love, Angeline shares about her household, motherhood and what drives her to empower dad and mom with merchandise that make parenting a bit of simpler and much more enjoyable.
Angeline in three phrases?
Energetic, sunshine, resilient.
Inform us a bit of about your loved ones (husband, youngsters) and childhood.
I’ve a loving neurosurgeon husband and two stunning daughters aged one and three, who’re the sunshine of my life. Rising up, I used to be an “ugly duckling” with an excellent quick, boyish haircut, however now I be sure my women get to maintain their hair lengthy! My household valued togetherness, and that’s why I’m the overly hooked up mum who goes all over the place with my two women.
SavvyMamaSG… how did all of it start? We love to listen to all about it.
SavvyMamaSG started after I was anticipating my first youngster and felt overwhelmed by the countless searching for child necessities. My husband stored asking if we actually wanted this or that.
I wished to create an area the place mums may discover the parenting necessities that actually make parenting simpler and extra gratifying.
Whereas everybody buys stunning issues for the child, mums are sometimes uncared for. Therefore, I launched postpartum care merchandise like our Noonie maternity cooling pads and SoKind Love Traces stretch mark cream to assist handle mums.
As busy dad and mom, time is of the essence, which is why we included waterproof Peapodmats for potty coaching, PacaPod on-the-go packing options, and a variety of bilingual books to empower dad and mom to embrace parenthood with confidence. Our model embodies sensible and sustainable parenting options, providing merchandise that improve the journey of elevating kids.
What had been a number of the challenges you confronted when establishing the enterprise?
The toughest half was getting consciousness for my model. I knew I had high quality merchandise that would assist different dad and mom, however individuals simply didn’t know SavvyMamaSG existed.
Many occasions, I wished to surrender as a result of I wasn’t getting any orders in any respect and puzzled if I used to be losing time. However I’ve realized that we now have to simply maintain going.
Balancing the calls for of a brand new enterprise whereas being a mother of two was additionally a big hurdle, however my ardour for serving to different mothers stored me going.
Receiving critiques and feedback from prospects saying that they like my vary of merchandise by no means fails to make my day and motivates me to proceed.
What makes SavvyMamaSG stand out from the remainder of the manufacturers carrying child and youngsters necessities?
SavvyMamaSG stands out due to our unique high-quality, sensible manufacturers that actually deal with the wants of recent dad and mom. Our merchandise are impressed by our daughters’ growing-up journey, and we will’t think about not having these merchandise!
Your high three favorite merchandise out of your assortment? Why?
SoKind Love Traces stretch mark cream – this cream is actually magical and each girl ought to strive it. It has regestril that helps stimulate collagen, erasing/stopping stretch marks throughout and after being pregnant. It additionally works on wonderful strains and C-section scars.
The PeapodMat – for its practicality and ease of use. It’s a game-changer and helped empower my toddler in her potty coaching journey. I even instructed her it’s okay to not have a diaper on and nonetheless pee whereas sleeping at evening.
MiniMeis shoulder provider – for its hands-free comfort throughout outings. Pre-baby, we beloved mountaineering, and this helped us proceed doing what we love.
What’s your typical day like? As a mum and enterprise proprietor?
My typical day begins with getting my youngsters to highschool, adopted by a exercise session at BFT, fulfilling orders, and establishing a number of alarms for the day’s appointments. I additionally work on my day job in Strategic Investments and M&A, albeit part-time.
Within the afternoons, I feel up dinner concepts for the youngsters after which plan and strategize for SavvyMamaSG.
Evenings are devoted to high quality time with my household—playground, dinner, studying, bedtime.
Has motherhood modified the best way you conduct your small business? How so?
Completely! Motherhood has made me extra empathetic and understanding of my prospects’ wants. We’ve acquired a number of pressing requests for our Peapodmats to take in pee or vomit, and it makes me comfortable to have the ability to assist “save” one different guardian!
It has additionally taught me to be extra environment friendly with my time—I’ve a number of tabs open in my thoughts at any cut-off date, and it’s a relentless battle to prioritise duties.
Describe your parenting type. Much like the best way you had been introduced up? Or completely different?
My parenting type is a mix of affection, self-discipline, and encouragement. We spent one yr in Canada, and I beloved the way it was quite a lot of “letting go” however ensuring they know I’m all the time there once they want me.
Children lately are completely different and might’t be pressured to do issues they don’t wish to do. Day-after-day I attempt to outsmart them—reasonably than forcing my lady to eat, I encourage her to eat if she desires to develop.
I additionally inform her “cash doesn’t develop on timber” from our bestselling ebook in our retailer, to which she now says she gained’t cry once we go to work.
Three locations in Singapore I like to discover with my youngsters are…
We don’t have a set place we like to discover, however we love visiting outside playgrounds and East Coast Park for biking.
Two absolute necessities for each mum from the SavvyMamaSG assortment?
The PeapodMat – it actually soaks up every part and is really easy to scrub! No extra moist bedsheets to cope with.
Sokind love strains stretch marks cream! Who mentioned you need to reside with stretch marks? Attempt it for your self!
One must-have in each mama’s diaper bag is?
A pack of moist wipes to deal with any mess!
What’s subsequent for SavvyMamaSG?
We’re trying to develop each our current product vary with new prints for PacaPod and new colours for Peapodmats, in addition to a hair-growth set for postpartum mums.
We’re pushing ourselves to have new modern options as effectively—keep tuned for brand spanking new launches by following us on @savvymamasg or catch us on the November gifting version Boutique Festivals! We intention to construct a stronger group of mothers who can share their experiences and assist one another. Mums uplift mums—we acquired this!
