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September 2024
This month, maternal psychological health-centered nonprofit group Cherished Mother goals to lift consciousness, educate, and cut back stigma about maternal psychological well being and suicide prevention. Is MOM OK is the primary nationwide PSA billboard marketing campaign devoted to maternal psychological well being consciousness.
Billboards on Lamar out of doors promoting shows will run from September 2nd to September fifteenth. Founder and Government Director of Cherished Mother Kristina Dulaney, RN, PHM-C, shall be featured within the Lamar Audio system Collection, which shall be shared nationally with their staff and management group. Lamar will share the marketing campaign on their social media channels in early September.
Phrases from Amanda Aikulola with Cherished Mother:
The inception of the “Is MOM OK” Maternal Suicide Prevention Marketing campaign was deeply private and stemmed from a confluence of shared experiences and a profound realization of the necessity for heightened consciousness and proactive intervention in maternal suicide consciousness and prevention.
My journey in direction of creating this marketing campaign started upon assembly Kristina, a survivor of perinatal psychosis. Her harrowing narrative and her near-miss with suicide struck a really private chord. Kristina’s story was not only a recount of survival however a name for pressing motion to forestall such dire conditions from ensnaring others.
Nonetheless, my connection to Kristina’s expertise was from a distinctly completely different but intimately related perspective—that of a kid. Rising up, I witnessed firsthand the debilitating results of psychological well being points on my mom, who grappled with bipolar dysfunction. The shadow it solid over our household was lengthy and troublesome. Regardless of the turmoil, we had been one of many lucky ones; my mom survived. This private historical past with maternal psychological well being points not solely formed my understanding but in addition my resolve to assist others.
Dwelling via the challenges that include having a liked one wrestle so intensely, I grew to become conscious about the ripple results such circumstances can have on a household. The trauma isn’t confined to the person; it permeates your entire household unit, altering lives and shaping futures. This perception was pivotal in my determination to advocate for these silently struggling.
The marketing campaign, due to this fact, was conceived as a beacon of hope and a preventative software geared toward illuminating the often-overlooked indicators of maternal psychological well being struggles. Our mission with “Is MOM OK” is twofold. Firstly, we intention to coach households and communities in regards to the pink flags of maternal suicide. Recognizing these early warning indicators is essential and may be life-saving. Secondly, we’re devoted to empowering people with the information and sources to take swift and efficient motion.
The marketing campaign’s identify is a immediate, a easy but highly effective query that we encourage individuals to ask. After I was a brand new mother, it felt like I grew to become invisible, and everybody’s focus was on the newborn. Is MOM OK? It’s an invite to provoke doubtlessly troublesome however essential conversations in regards to the bodily modifications that mothers are experiencing right now. It’s a name to concentrate, to care, and to behave. By asking, “Is MOM OK?” we open the door to help, intervention, and, in the end, prevention.
In conclusion, the “Is MOM OK” Maternal Suicide Prevention Marketing campaign is extra than simply an initiative; it’s a private campaign fueled by previous experiences and a fervent want to make a tangible distinction. It’s a tribute to all of the moms like mine and Kristina, who’ve fought their battles silently. Via this marketing campaign, we aspire to create a world the place maternal psychological well being is prioritized and the well-being of moms is safeguarded, making certain that households stay entire.
Get all the small print at ismomok.org. Be a part of the mailing record to get information, updates, and data proper to your inbox. Observe the marketing campaign on Instagram and/or contact the group. Cherished Mother is internet hosting a Digital Butterfly Launch Memorial in reminiscence of mothers misplaced to suicide, celebrating their lives in an exquisite and significant means. Be a part of nearly on Friday, September twentieth.
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