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Thursday, September 12, 2024

EBB 324 – Mixing Beginning, Science, Expertise, and Storytelling with Erica Chidi, Co-founder and CEO of LOOM


Dr. Rebecca Dekker – 00:00:00:

Hello everybody, on right this moment’s podcast, we’re going to speak with Erica Chidi about her firm, LOOM, and the way she’s transitioned from doula work to specializing in well being schooling. Welcome to the Proof Primarily based Beginning® Podcast. My identify is Rebecca Dekker, and I’m a nurse with my PhD and the founding father of Proof Primarily based Beginning®. Be part of me every week as we work collectively to get evidence-based data into the palms of households and professionals world wide. As a reminder, this data just isn’t medical recommendation. See ebbirth.com/disclaimer for extra particulars. Hello everybody, and welcome to right this moment’s episode of the Proof Primarily based Beginning® Podcast. My identify is Rebecca Dekker, and I can be your host for right this moment’s episode. At present we have now with us Erica Chidi, who’s the visionary behind LOOM, a pioneering well being data app designed to empower girls and non-binary people to thrive at each life stage by mixing science, storytelling, and neighborhood. As co-founder and CEO at LOOM, Erica navigates a number of roles, creator, well being educator, angel investor, and a transformative determine in girls’s well being. With greater than a decade of expertise as a full-spectrum doula, Erica has guided hundreds in the direction of holistic self-care, deepening their understanding of their our bodies. Her writings have appeared within the New York Instances, and she or he has been featured in platforms corresponding to Vogue, The Minimize, and Marie Claire. As co-host of The Goop Podcast from 2021 to 2023, she engaged with among the brightest minds, elevating the conversations on girls’s well being and well-being. Additionally, she is creator of Nurture: A Trendy Information to Being pregnant, Beginning, and Early Motherhood, a trusted useful resource for a lot of. Erica, welcome to the Proof Primarily based Beginning® Podcast.

Erica Chidi – 00:01:50:

Thanks for having me. Glad to be right here.

Dr. Rebecca Dekker – 00:01:54:

Yeah, you’ve had such an attention-grabbing path by way of beginning work and well being actions. So might you begin off by telling us what obtained you interested by beginning after which how that ultimately led to you writing a e book about being pregnant and childbirth?

Erica Chidi – 00:02:09:

I feel I ended up within the beginning world as a result of I feel most of my life, I typically say this, I used to be sort of the tampon girl or the, you recognize, vagina girl or the interval girl. Like if folks had been having points or had questions round these issues, I used to be sort of at all times the one that they’d come to. I feel a few of that needed to do with, you recognize, rising up in a really medical atmosphere with my mother and father each being clinicians. My dad’s a health care provider, my mother’s a nurse. And so I grew up not having a whole lot of worry round my physique. And being actually comfy speaking about it. And whatever the completely different iterations of my life that I used to be shifting by way of, whether or not it was, you know, whether or not I used to be in school or culinary faculty or working in PR, I simply continued to sort of have that house. And so when I discovered myself probably not, I obtained my bachelor’s in artwork historical past and visible tradition and media and writing. And ultimately sort of landed in PR and like within the communications world and didn’t actually get pleasure from it that a lot. I took a break and my father instructed that I ought to take into consideration midwifery. A number of my aunts are nurses. I bear in mind him saying it could possibly be an excellent place so that you can spend a while. And I felt actually aligned with that. And so I ended up shifting again from South Africa to the States, I’ve spent essentially the most youth of my life in South Africa from about 9 to, I’d say, 20, 21. Got here again to the States, to California, to the Bay Space, and began doing all my nursing conditions to change into a midwife. However en path to doing that, I discovered about doulas, and I educated underneath a extremely wonderful midwife in San Francisco named Abigail Reagan out of Pure Sources, which was a parenting useful resource retailer middle within the Mission. And I actually liked it, and I additionally was working at Pure Sources on the time. So I labored there so I might get my doula coaching without spending a dime after which was in a position to begin pulling shoppers off the ground and sort of combining my culinary expertise with my sort of very particular sort of childless POV, which I feel to today continues to at all times be a supportive element for me, primarily as a result of I’ve by no means introduced a qualitative strategy to beginning. I’m at all times excited about it from a quantitative perspective and what I’ve seen and what I’ve completed and seen different folks transfer by way of versus being like, effectively, this labored for me and you must do this. It’s extra like I’ve seen this work. I’ve seen various things for various folks. And I’m inquisitive about what your expertise would possibly appear to be. And let’s attempt what you’re pondering of, which I feel a whole lot of my shoppers actually liked as a result of on the time, doula work, which now has actually modified, I positively was one of many first movers that was, you recognize, in my early 20s, no youngsters and eager to be a doula. I feel at the moment, which I assume now was virtually 15 years in the past, there have been a whole lot of doulas who had been extra, you recognize, later in life or middle-aged had had youngsters. And so, when it comes to, you recognize, beginning off in San Francisco, constructing out my personal apply there. I additionally was very concerned within the reproductive justice motion. I used to be one of many first members of the Beginning Justice Undertaking that was working with people that had been pregnant and incarcerated. Serving to them be capable to labor or get childbirth schooling or have postpartum assist as they had been reentering. As a result of in jail, the offenses are extra minor. So there’s rather more of a fluidity with how lengthy individuals are incarcerated for versus a jail. However I additionally was working with just like the 1% of founders and CEOs in Noe Valley in San Francisco. So it was a really attention-grabbing dichotomy. However what I discovered is that whatever the socioeconomic standpoint, everyone had the identical questions. And had the identical data deficit. And in order that at all times caught with me as I continued to construct my profession, moved from San Francisco to LA with my ex-husband on the time. He arrange in Venice. And we had been dwelling on a shared sort of commune bungalow the place there was an enormous communal backyard. And I began doing childbirth schooling lessons out of our bungalow and in our backyard. I’d prepare dinner a farm-to-table meal and educate a four-part childbirth ed class over a number of weeks. And that picked up in recognition. And I feel that’s the place I obtained a few of my first early consciousness about my work and what I used to be doing. After which I used to be very early on social media. An enormous a part of that needed to do with dwelling in San Francisco on the time that Instagram was at its nascent stage. So I feel I obtained on there in like 2015 or one thing like that, possibly even 2014, like tremendous early. And I started to speak quite a bit about being pregnant, postpartum on-line, on social. And I truly very uncommon, however I, by way of my work on social media and, you recognize, the institution of my sort of preliminary firm, which is known as The Mama Circle, we might do these occasions and various things. One of many head editors at The Chronicle books chilly emailed me and requested me if I’d be thinking about writing a e book about being pregnant as a result of they’d been following my work for a while. And I mentioned, sure. And that’s the place Nurture got here from. So it was a really reactive expertise. I imply, fortunately, I feel certainly one of my core talent units is I do see myself as I’m a author. And so it was enjoyable to have the ability to put these expertise right into a e book, despite the fact that I had not set out with that expressed intention to do this. However I’m actually grateful. And the e book can be 10 years previous in two years, which is basically loopy. And, you recognize, it’s been stunning to see what it’s been in a position to do on the planet.

Dr. Rebecca Dekker – 00:08:26:

So Erica, when you had been speaking, only a frequent theme I used to be listening to was that of educator. So whilst an adolescent, you had been on the market handing out tampons, explaining bodily capabilities to folks and discovering that everyone had related gaps in data. After which I like that your e book has been on the market and it has so many critiques. Like, on Amazon, getting that many critiques, it’s had lengthy legs. So it’s reached lots of people. One of many questions I had for you is I used to be questioning in the event you might clarify to me and our listeners. What’s the LOOM app? Why did you create it? And like sort of give us the elevator speech of the way it may help folks. As a result of I’m positive lots of people are inquisitive about what it truly does.

Erica Chidi – 00:09:12:

Yeah, it’s a well being schooling platform. It’s at present an app and will probably be accessible on net quickly within the sense that proper now it’s solely on iOS, so that you want an iPhone to have the ability to entry it. And we’re engaged on creating a bit bit extra accessibility there. But it surely mainly blends collectively evidence-based science-backed well being data in a sort of inquiry format so all the guides within the app are question-based so it’s you recognize what’s an IUD? Why are cramps a factor? What are fibroids? and so forth. All of the guides are damaged down into anyplace from 5 to eight components with every little thing from inquiries to ask your physician to the fundamentals of the particular subject or expertise that it’s referring to. In a method that’s actually easy and simple to digest. After which there are tales, audio tales from actual folks world wide round their sexual reproductive well being experiences. And so an enormous a part of the app was sort of emulating what was occurring within the bodily house of LOOM. LOOM was truly a brick and mortar bodily house that I co-founded and opened in LA from 2017 to 2019. And we might educate well being schooling lessons there, once more, throughout the life cycle. And other people discovered quite a bit from the lessons, however in addition they discovered quite a bit from listening to one another’s tales. And so, the app primarily is making an attempt to place ahead that well being schooling, well being data, well being tales are literally a well being intervention. They’re simply not thought of main and helpful. And so what I’ve been making an attempt to do is and what we’ve been making an attempt to do with LOOM is to attempt to present that it might probably drive higher outcomes for folks.

Dr. Rebecca Dekker – 00:11:05:

So, I feel with LOOM as a brick and mortar, like was that began with an emphasis on being pregnant and beginning after which that mission sort of expanded over time or have you ever at all times had like the total spectrum of reproductive wellness as a part of what LOOM was doing?

Erica Chidi – 00:11:24:

We at all times had the total spectrum. That was actually necessary. You understand, whether or not it was miscarriage, abortion, intercourse, durations, they had been all there. Or put ahead as coming down the pipeline, ultimately. We needed to be a spot the place folks could possibly be supported from finish to finish.

Dr. Rebecca Dekker – 00:11:45:

I’ve sort of a random query concerning the LOOM app and it has to do with AI and, you recognize, you being in California. So one of many issues I’m discovering is that, as increasingly more folks flip to platforms that use AI and even Google and Meta they usually’re all embedding AI. And so individuals are trying to find being pregnant and reproductive well being points on AI and never at all times getting correct responses. I used to be questioning in the event you might discuss a bit bit about like how LOOM is completely different or how are you want coping with that difficulty?

Erica Chidi – 00:12:18:

Yeah, LOOM just isn’t AI-driven. So all the well being data that’s there may be vetted by a human individual after which by a health care provider earlier than it goes on to our platform. So it’s shifting by way of plenty of palms. So folks ought to really feel protected in utilizing LOOM and never caring about AI. That mentioned, I imply, I do suppose these language fashions have worth, nevertheless it has to essentially be utilized in a sure method.

Dr. Rebecca Dekker – 00:12:53:

Yeah. And I do know in your web site, you discuss how certainly one of your objectives is to not unfold misinformation, however data you’ll be able to belief, which that is sensible. It’s nice to listen to you have got like a evaluate course of. What else are you hoping to see with the LOOM app? Like, what are a few of your objectives? I do know you mentioned you’re hoping to get it on a web-based app, and I’m assuming Android. And the way else are you pondering of getting this into the palms of extra folks?

Erica Chidi – 00:13:22:

I feel conversations like this, I feel, you recognize, persevering with to gather and to share out extra tales from folks. I feel we’re, you recognize, at a sure level the place we’re making an attempt to think about what’s going to be subsequent and what the evolution appears like. However I feel at this level, even when nothing else had been to come back from this, I feel the standard of the data and the way in which that it’s organized and the tales which can be there, I feel are an enormous step ahead for what well being schooling and well being content material can appear to be. And so I do know we really feel actually proud that it’s on the planet. And I feel that it’s an enormous step ahead.

Dr. Rebecca Dekker – 00:14:02:

Yeah, that is sensible. With one other mission that you just had been concerned in that I needed to sort of decide your mind about was in 2020, you helped co-author Defending Your Beginning: A Information for Black Moms for the New York Instances, which I do know obtained a whole lot of consideration when it got here out. But it surely’s additionally like your e book had lengthy legs and that it retains impacting folks. So I used to be questioning in the event you might inform us about among the takeaways from this information that you just created.

Erica Chidi – 00:14:33:

You understand, once more, I feel I’ve been actually privileged to be, once more, a primary mover in so many various methods. And I feel I’m grateful to have laid a whole lot of groundwork that folks can make the most of and work together with. I feel the principle piece about that article, and I give it some thought quite a bit, and I actually am very grateful for my friendship with Dr. Erica Cahill. And I see her as a long-term collaborator. I do know we’ve been excited about sort of like what a subsequent grant might appear to be, as a result of that’s truly what ended up occurring with that article is that we ended up sort of pushing it ahead and turning it right into a grant. So the principle sort of key factors about that article are that racial anxiousness creates a serious barrier for Black girls. And the racial anxiousness actually is more often than not laid in with the care supplier being unable to brazenly acknowledge the truth that they’re in entrance of and caring for a Black lady. And as an alternative of acknowledging that as a result of the anxiousness round acknowledging that’s too excessive, it’s not acknowledged. After which these covert biases overtake the care expertise and result in misdiagnosis, undermedicating for ache, and so forth. And so the, the framework of this anti-racist beginning preferences, which is what the article espoused after which ultimately turned by way of the grant, was giving suppliers and Black girls scripting, dialogue, to have the ability to deal with and contact in on a few of these tougher points and making an attempt to assist unpack how race can impression prenatal care and postpartum care. And it actually got here out of the actual fact out of working as a doula, I feel at that time for about seven years. I had simply seen that what was actually missing was a system of pondering, like a system of communication. I actually imagine within the energy of dialogue, however not simply dialogue that you just’re developing with on the fly, like truly being advised, say this, not that, say this, not that. And it really works in plenty of completely different settings, however I hadn’t seen it. I hadn’t seen it utilized in in the direction of racism and healthcare. And so the article was my concept. It was my idea. However I went to Dr. Cahill and I requested her if she would write it with me as a result of I felt like there was one thing to be mentioned. And I needed the care supplier perspective together with the sort of neighborhood advocate doula perspective to come back collectively. And I additionally needed a white care supplier as a result of that’s actually the place the problems are germinating from. I felt like it might make sense for us to come back collectively.

Dr. Rebecca Dekker – 00:17:37:

It jogs my memory of how colorblindness and saying you imagine in colorblindness is sort of a microaggression in a method, or extra so than that, as a result of it instantly units you up as somebody, in the event you’re a white care supplier, who’s not protected to speak to about your anxieties and fears about racism within the system. I like how the article has completely different scripts for each the sufferers and suppliers who can discuss these points. So I assume we have now a whole lot of healthcare suppliers and beginning staff who hearken to this podcast, about, I’d say 60%, fall into that camp, after which 40% expect a child. So for the healthcare suppliers who’re listening, what are your solutions? What did you be taught from writing that article about, do you broach this topic your self, or do you simply reply if a affected person brings it up? Or are you simply extra attentive and a greater listener figuring out that these points are occurring in maternal healthcare?

Erica Chidi – 00:18:40:

Yeah, I feel the factor to do as a supplier, and I feel that is positively if you’re a white care supplier caring for somebody who’s non-white or who’s Black. Acknowledging bringing race into the room is definitely actually necessary. I feel further consideration doesn’t essentially make clear why the additional consideration is going down. So I feel acknowledging that, like, I see you as a Black lady, and I wish to acknowledge that X, X, and Y is one thing that we’re contemplating due to that. Or I can perceive that you just may be extra nervous about this as a Black lady, given what we perceive concerning the outcomes. We’re working in the direction of XXX. I feel that acknowledgement goes to be actually necessary in order that there’s a degree set that this individual is taking note of my distinctive circumstance. The identical method like a heart specialist could be like giving your age and stage. I’m pondering this and that.

Dr. Rebecca Dekker – 00:19:40:

However then additionally being clear that you just’re not seeing their Blackness as a threat issue, however extra the truth that they’re having to navigate this method as a Black lady.

Erica Chidi – 00:19:51:

Sure, however I feel it’s one in the identical. I feel a threat issue, it’s a threat issue being a Black lady within the healthcare system, interval. It simply is. And that’s clearly systemic as a result of of-

Dr. Rebecca Dekker – 00:20:05:

Due to racism.

Erica Chidi – 00:20:06:

Due to racism. And I feel, there are specific threat elements as a Black lady due to telomeres and weathering within the sense that, you recognize, being in a Black physique, you climate extra your telomeres. You may be genealogically 30 years previous, however you may be weathered and be presenting extra like somebody who’s a lot older than that. So there are particular threat elements in simply being a Black individual on prime of the structural racism that’s embedded in well being care that creates extra boundaries for Black girls and other people to have the ability to get competent care.

Dr. Rebecca Dekker – 00:20:53:

What enhancements have you ever seen, I do know you’re positioned in California, however you work together with folks all around the nation and the world. Within the final 10 years that you just’ve been doing this work, have you ever seen enhancements when it comes to higher care? Individuals are listening extra to Black girls, or does it nonetheless appear to be simply as dangerous because it was 10 years in the past?

Erica Chidi – 00:21:18:

You understand, it’s exhausting to say. I feel that there was… The one factor I can converse to as a result of I’m not on the bottom as a lot as I was and I’m not embedded on the analysis aspect. What I do suppose is that, you recognize, we now have Black Maternal Well being Week. That’s just a few years previous. And I used to be concerned within the inaugural one and those which have adopted. There’s extra consciousness. So I feel the notice is driving folks’s preparedness going into sure conditions. And I feel that care suppliers are beginning to take extra accountability and have extra consciousness themselves. However I feel this can be a life, lifetime difficulty. It’s a lifelong difficulty. We’re going to must proceed to be addressing it at completely different levels. And I don’t suppose that one factor goes to be a panacea both. And so, you recognize, I feel there may be some incremental change. I imply, there’s Kimberly. Yeah. So there’s Kimberly Seals Allers who began Irth App®, the place Black girls can evaluate OBGYNs. There’s LOOM. There’s additionally, you recognize, even Proof-Primarily based Beginning®. I feel that no matter race, there’s a lot, I feel, that you just’ve lined over time when it comes to actual self-advocacy and precision round how one can navigate the atmosphere. And so, you recognize, these assets weren’t there 10 years in the past. Possibly I feel possibly EBB was simply beginning, however prefer it wasn’t, you recognize, so I feel there’s simply much more accessible now, which I feel creates a trickle down of change. However I feel, you recognize, and I assume there have been different adjustments. The White Home now could be doing a large mandate round girls’s well being and likewise round maternal mortality. And, you recognize, there’s a toll-free line that you could name now in the event you’re needing psychological well being assist and you might be at present pregnant or postpartum. So there’s there was adjustments. I’ll say that.

Dr. Rebecca Dekker – 00:23:17:

There’s been extra assets.

Erica Chidi – 00:23:19:

Extra assets. Yeah.

Dr. Rebecca Dekker – 00:23:20:

I feel increasingly more beginning staff being educated, particularly beginning staff of coloration rising.

Erica Chidi – 00:23:27:

Right.

Dr. Rebecca Dekker – 00:23:28:

In larger numbers, which is basically cool to see. However when it comes to the outcomes, yeah, I feel we’re nonetheless ready to see if the info like, if we’ve completed sufficient to maneuver the needle.

Erica Chidi – 00:23:40:

Right.

Dr. Rebecca Dekker – 00:23:40:

However yeah, you’re proper. It’s a generational difficulty.

Erica Chidi – 00:23:44:

Yeah.

Dr. Rebecca Dekker – 00:23:44:

Not one thing that may ever be solved in our lifetimes, however hopefully we will no less than do our half whereas we’re right here. Erica, you’ve been concerned in a whole lot of wellness points. And as somebody who’s like deeply concerned in these initiatives, particularly associated to reproductive wellness or psychological well being, do you have got any recommendation for our listeners who’re battling psychological or bodily well being challenges at this level of their lives?

Erica Chidi – 00:24:14:

I’d say simply give your self permission to not must be in ache. I feel there may be this dynamic or feeling that we have now to simply endure. And we have now to simply go together with it. And there isn’t sufficient time to take day off to get that surgical procedure. For instance, I had, you recognize, 25 fibroids that needed to be faraway from my physique.

Dr. Rebecca Dekker – 00:24:38:

I used to be simply pondering of fibroids. So it’s so humorous that you just introduced that up.

Erica Chidi – 00:24:41:

Yeah. Yeah. I ought to have completed it sooner. But it surely was all about when is the fitting time. And so, yeah, I feel that may be my suggestion would simply be, yeah, give your self permission to not be in ache and have a tendency to your physique as a lot as you’re in a position to, as a lot as your time permits, your revenue permits, your life-style permits.

Dr. Rebecca Dekker – 00:25:04:

Mm-hmm. Yeah, I feel all of us are likely to put issues off.

Erica Chidi – 00:25:07:

Yeah, don’t put issues off.

Dr. Rebecca Dekker – 00:25:12:

Yeah. There’s so many issues associated to reproductive well being. I imply, even similar to getting a mammogram.

Erica Chidi – 00:25:18:

Yeah.

Dr. Rebecca Dekker – 00:25:19:

That’s one thing that’s really easy to simply not do.

Erica Chidi – 00:25:21:

Sure.

Dr. Rebecca Dekker – 00:25:22:

You understand?

Erica Chidi – 00:25:23:

Sure, sure.

Dr. Rebecca Dekker – 00:25:25:

We’re at all times taking good care of everyone else and never tending to ourselves essentially.

Erica Chidi – 00:25:30:

Yeah, precisely.

Dr. Rebecca Dekker – 00:25:32:

Erica, is there anything you wish to share with our listeners? Something that’s in your thoughts nowadays?

Erica Chidi – 00:25:38:

I feel only a reminder to people to simply be mild on themselves. There’s a lot occurring proper now. I feel we’re actually dwelling by way of. Simply, yeah, a generational second the place I feel we’ll look again in 40 years and be like, wow, that was actually a time. And so, you recognize, I feel as people who find themselves caring for others. As care suppliers and caretakers, bear in mind to pour again into your individual cup. That’s going to make you much more accessible to push issues ahead and do the work that you just so brilliantly do. Simply do not forget that the sufferers and the shoppers that you just’re interacting with are actually going by way of it. As they’re looking for your care. And so, it’s actually excited about this, you recognize, there’s a circularity to every little thing that’s happening proper now. And so the extra that we will present up for ourselves, deal with ourselves and never put issues off. We will mannequin that for our shoppers, our sufferers. So that may be, that may be what’s on my thoughts.

Dr. Rebecca Dekker – 00:26:55:

Yeah. And our shoppers and listeners who’re pregnant, like, if we’ve had a few of our company discuss how being pregnant doesn’t essentially imply ache, like again ache, pelvic ache, you recognize, for beginning staff, we do a whole lot of bodily motion and you then simply preserve pushing by way of. And I feel, we do this after which we pay for it later.

Erica Chidi – 00:27:21:

Yeah.

Dr. Rebecca Dekker – 00:27:22:

I do know that you just had been additionally speaking about trying again like 40 years from now, however after we look again and say, and a phrase popped into my head, it’s I heard it from one other podcast the place they had been speaking about liminal moments and I didn’t know what that was. So I needed to Google it.

Erica Chidi – 00:27:35:

Yeah. That is very liminal.

Dr. Rebecca Dekker – 00:27:38:

Yeah, the transition between the place you’ve been and the place you’re going. So it’s like a threshold second. So it does really feel in some methods like we’re at a second like that, proper?

Erica Chidi – 00:27:49:

Yeah. Yeah, completely. And I feel the care suppliers on the market may even get pleasure from this metaphor. You understand, we’re on this like Delta of change between. It’s like proper after you ovulate like, the delta change between the top of ovulation till we you get that extra full reservoir of progesterone it’s like sort of a nightmare a bit bit for lots of people lots of people are delicate to the delta. And we’re in a delta proper now. And so every little thing that’s happening simply feels so exacerbated and so tense. As a result of we’re within the change proper now. And most of the people are delicate to that. So yeah, it makes a whole lot of sense.

Dr. Rebecca Dekker – 00:28:35:

Yeah, we’re delicate to our environments as effectively, what’s happening on the planet round us. Thanks, Erica, for approaching the podcast right this moment and simply sharing a few of these ideas with us. We actually respect it.

Erica Chidi – 00:28:48:

Thanks for having me. And thanks on your work as effectively.

Dr. Rebecca Dekker – 00:28:53:

At present’s podcast was delivered to you by the Signature Articles at Proof Primarily based Beginning®. Do you know that we have now greater than 20 peer-reviewed articles summarizing the proof on childbirth matters accessible without spending a dime at evidencebasedbirth.com? It takes six to 9 months on common for our analysis group to jot down an article from begin to end. And we then make these articles freely accessible to the general public on our weblog. Take a look at our matters starting from superior maternal age to circumcision, due dates, huge infants, pitocin, vitamin Okay, and extra. Our mission is to get analysis proof on childbirth into the palms of households and communities world wide. Simply go to evidencebasedbirth.com, click on on weblog. And click on on the filter to have a look at simply the EBB Signature Articles.

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