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Millennials, seize your butterfly clips and stretchy choker necklaces as a result of Restricted Too, the enduring tween clothes model, introduced it will be relaunching in July!
The early 2000s style staple — recognized for its vivid colours and glittery particulars — was a must-wear for women rising up within the 2000s (myself included!). Sadly, the model was discontinued in 2008.
Now, greater than 15 years later, Restricted Too is coming again!
There have been murmurings a couple of Restricted Too comeback after web sleuths observed that the model began posting on Instagram earlier this month. The account’s first submit on June 3 featured a black jacket emblazoned with “Restricted Too” on the again.
“Share the Nostalgia,” the caption learn, with the hashtag “#LTD2.”
Since then, Restricted Too has posted messages like “Rediscover an icon” and “We promise — we’re not enjoying along with your feelings.”
They usually’re not! Restricted Too will formally relaunch on July 12.
Earlier than you get too excited, it appears just like the relaunch can be geared in the direction of tweens, not the tweens at coronary heart.
Nonetheless, that didn’t cease millennials who now have youngsters of their very own to beg the model for “grownup sizes.”
“I do not know if ya’ll perceive how a lot millennials want this proper now. Please be grownup sizes,” one consumer commented.
“Simply know if it is a youngsters solely drop it is going to be the most important missed alternative of the yr!!!! We would like grownup sizes!” one other consumer replied in a submit.
“I’m scared this isn’t really for us millennials who grew up with this retailer 😭 only a rebranding for tweens,” one other mentioned.
One consumer famous. “The key to this profitable rebrand is that if there’s additionally an grownup model of the model too. WE are those that may make issues promote out”
And actually, these feedback are spot on!
Millennials are obsessive about nostalgia (as a result of we’re all emotionally scared from a post-9/11 world that gave us financial recessions, gun violence, climate disasters, and a freaking pandemic…).
So, if Restricted Too actually needed to capitalize on this resurgence, they should cater to those who grew up with Restricted Too who’ve cash to spend!
Sadly, this is probably not the case, as The Restricted Too web site supplied a sneak peek of its latest clothes drop with a photograph of 4 younger women posing in Restricted Too apparel.
On the web site’s About web page, it reads, “Restricted Too is not only a model.”
“It’s a residing style legacy that embraces the subsequent era of tweens with confidence and self-expression. A celebration of the previous and an inspiration for the current, honoring the heritage that made Restricted Too a family identify,” the outline mentioned.
The underside of the web site promised: “Restricted Too’s signature model is again!”
Restricted Too was launched in 1987 by the once-popular girls’s clothes retailer, The Restricted.
At its peak, there have been roughly 600 Restricted Too shops in 47 states and Puerto Rico, in line with its then-owner Tween Manufacturers.
Amid the 2008 recession, Tween Manufacturers discontinued Restricted Too and targeted on its different model, Justice, which additionally catered to tweens at cheaper costs. Lots of the Restricted Too shops have been merely rebranded as Justice places.
Let’s be trustworthy: even when Restricted Too doesn’t supply grownup sizes, tween women have been in search of third areas which can be solely constructed for them. Possibly that is the beginning of one thing nice, once more.
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